May 5th, 2007
We are very excited to have our first paid review ordered up by Apogee Search through ReviewMe. Just from browsing through their site I found some excellent information that truly helped educate me on Search Engines and Search Engine Marketing.
“Since its inception in 2001, Apogee Search has rapidly grown to become one of the 25 largest Search Engine Marketing firms in the world.” While Apogee offers many services that include, paid search, natural search, affiliate marketing, and pay-per-call, they also have an interesting Search Engine Marketing Glossary that breaks down all the terms used in the Search Engine industry.
While many people may know what some of the terms mean, such as PPC and Google Adsense, there is an abundance of terms or jargon that many will not know. For instance, what is the Google Death Penalty? I assure you they are not beheading anyone for cloaking, but merely removing a website permanently from the Google index. There are over 150 terms in the glossary, many of which I personally have never heard of, although I’ve been in the website industry for a few years.
Apogee also offers a Downloads & Resources page that contains many helpful and free sources to educate and get users started on Search Engine Marketing. Some of these sources include: Free Search Engine Marketing Analysis, and Avoid Search Engine Marketing Malpractice. We plan to use some of these resources for WootAgent as it may help us reach a larger audience.
November 12th, 2008 at 9:43 pm
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June 11th, 2010 at 4:27 pm
Amazing site, where did you come up with the knowledge in this summary? Im pleased I found it though, ill be checking back soon to see what other articles you have.